01 / 07FLOW · STRESS · RECOVERY
Sport & performance
Flow under pressure.
Focus, stress and recovery, read in the seconds that decide a match.
Deep-tech for human performance
Powering the next generation of human performance & health.
Sporthype is a Turin-based deep-tech company turning neuroscience and AI into a portfolio of products for sport, performance and health. Holytics is the first.
Holytics
Flagship platform, live
03
University research partners
OGR
Built at OGR Tech, Turin
Applied neuroscience · R&D
Neuroscience, applied.
At Sporthype, applied research never stops. Every study, pilot and field session adds to a shared body of knowledge, and that knowledge flows straight back into the technology: sharper models and better products, release after release, in every industry we work in.
Manifesto
We read the mind at the source. With EEG, validated cognitive science and AI, we turn brain activity into signals any industry can act on — built with academia, proven in the field.
Born at OGR Tech, TurinUniversity of Turin · UCLAPublished research
EEG · AF7 / AF801 · RAW SIGNAL
0sµV30s
Our method
From signal to decision.
01
Signal
Direct brain activity from portable EEG — the prefrontal cortex, read in real conditions, not only in the lab.
02
Model
Spectral analysis, entropy and machine learning turn raw microvolts into validated indices.
03
Decision
Flow, stress, fatigue and cognitive load — clear indices people can act on in real time.
Holytics · live now
Flagship product
Visit Holytics
Holytics: mental performance, measured.
Holytics reads mental state at the source. Using EEG, it turns brain activity into clear metrics — Aura, Stress, Flow, Overthinking — through an athlete app and a staff Console, so teams can train the mind like they train the body.
AuraOverall mental state
StressLoad & recovery
FlowDeep focus
OverthinkingRumination & mental noise
In the field with
Industries
One brain. Every industry.
The signals that decide a shot also decide a shift, a drive, a mission. We start from sport and take the method wherever the mind matters.
02 / 07FOCUS · TILT
Gaming & esports
Focus at frame rate.
Brain patterns before and during the game, for competitive play.
03 / 07STRESS · LOAD · RECOVERY
Corporate well-being
Stress, before it becomes burnout.
Objective mental-load data for people teams and healthier workplaces.
04 / 07WORKLOAD · VIGILANCE
Defense & aerospace
Cognitive load, mission-critical.
Vigilance and workload, monitored where a lapse is not an option.
05 / 07ATTENTION · FATIGUE
Automotive & mobility
Attention at the wheel.
Driver focus and fatigue signals for safer cabins and smarter HMI.
06 / 07STATE · TREND
Healthcare
Mental states, measured.
Non-invasive monitoring for clinical research, care pathways and longevity programmes.
07 / 07ATTENTION · LOAD
Education
Attention that learns.
Understand focus and cognitive load to design better learning.
Is your industry next?
We co-design studies and pilots with companies, agencies and institutions.
Talk to us
Scientific foundation
Science, first.
Every model we ship starts in university research and is validated with it. Our methods are published, citable and open to scrutiny.
Publication · Preprint 2025
Quantifying Flow State Dynamics: A Prefrontal Cortex EEG-Based Model Validation Study
G. Rosso, R. Ricci, L. Pia, G. Rebaudo, M. Guindani, A. Marocchino, G. De Pieri, A. F. Rosso
Psychology
Cognitive and behavioural frameworks behind how we read and interpret mental state.
University of TurinNeurosciences
EEG science and signal validation — making sure what we measure reflects the brain.
University of TurinSport Analytics & AI
Models and methods that turn raw signals into metrics teams can act on.
University of TurinBiostatistics
Statistical modelling and validation of predictive models.
UCLA
News & Announcements
All news
From the lab.
People behind human performance
Meet the Team.
A multidisciplinary group of founders, scientists and builders behind Sporthype.
Advisory Board
Performance Intelligence
Scientific Advisory Board
Get in touch
Let's bring neuroscience to your industry.
Company, agency, club, research partner or investor — let's talk about what the mind can do in your context.