AI at the core
Models that turn raw biosignals into clear, actionable performance metrics — not dashboards full of noise.
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Flagship product live today — Holytics
Deep-tech for human performance
Powering the next generation of human performance & health.
Sporthype builds AI and neuroscience products that help athletes — and the people around them — understand the mind. It starts with Holytics, our flagship platform.
Sporthype is a Turin-based deep-tech company turning neuroscience and AI into a portfolio of products for sport, performance and health. Holytics is the first.
Holytics
Flagship platform, live
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University research partners
OGR
Built at OGR Tech, Turin
Holytics · live now
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Research partnerships with the University of Turin
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Specialists across neuroscience, AI & product
EEG
Direct brain signal — beyond wrist wearables
Who we are
Innovation is our DNA.
Sporthype is a deep-tech company born at OGR Tech in Turin. We combine artificial intelligence, neuroscience and sport science to make human performance measurable, understandable and improvable.
Grounded in neuroscience
Built on EEG and validated cognitive science, developed hand-in-hand with university research, never guesswork.
Sport-first
Designed with athletes and staff, for the realities of elite performance — on the pitch, not only in the lab.
Our products
One ecosystem. A growing portfolio.
Holytics is our flagship platform — the first of several products we're building around mind, body and performance. Each has its own focus; all share the Sporthype science.
Live · Flagship product
Holytics reads mental state at the source. Using EEG, it turns brain activity into clear metrics — Aura, Stress, Flow — through an athlete app and a staff Console, so teams can train the mind like they train the body.
Visit Holytics
Partnerships open
Build the next product with us
The portfolio is growing. If you're a club, federation or partner working at the edge of sport, mind and health, let's shape what comes next together.
The science
Measured at the source.
Most performance tech infers the mind from the wrist. We read it directly — combining EEG with validated cognitive science and AI to turn complex signals into decisions teams can trust.
Direct brain signals
EEG captures cognitive and emotional states at the source — beyond what wrist wearables can infer.
Validated methods
Psychometrics and cognitive science, developed with research partners at the University of Turin.
From signal to decision
AI distils complex data into clear metrics — Aura, Stress, Flow — that staff can act on in real time.
Research partners
Built with academia.
Our methods aren't built in isolation. We develop and validate them with three departments of the University of Turin — the scientific backbone of everything Sporthype ships.
Università degli Studi di TorinoPsychology
Cognitive and behavioural frameworks behind how we read and interpret mental state.
University of TurinNeurosciences
EEG science and signal validation — making sure what we measure reflects the brain.
University of TurinSport Analytics & AI
Models and methods that turn raw signals into metrics teams can act on.
University of Turin
The people
Meet the team.
A multidisciplinary group of founders, scientists and builders behind Sporthype.
Selected for Juventus Forward.
Sporthype was chosen as one of 11 startups in the Forward Squad — Juventus' program for ventures building the future of sport and performance.
Born at OGR Tech, Turin.
We build from OGR Tech — one of Europe's leading innovation hubs — in the heart of Turin, Italy.
Get in touch
Let's build the next generation of performance.
Club, federation, partner or investor — wherever you're coming from, we'd love to talk.