Sporthype joins the Juventus Forward Squad 2025–26

Selected among the startups that will work with Juventus this season to test, validate and develop new projects.

On 11 February 2026, at the Allianz Stadium, Juventus presented the new Forward Squad during the event “Forward. In Play – Innovation Takes the Field”. Sporthype is one of the 11 startups selected through the Club's scouting process.

The Forward Squad is the core of Juventus' open innovation programme: a team of startups that collaborate with the Club throughout the season to experiment, validate, develop and tell the story of new projects.

For Sporthype, it means bringing applied neuroscience into the daily work of an elite club, measuring the mental side of performance alongside the physical one.